First I will assume that you already have a company logo since brand is your #1 step on the to-do-list if you don't have it. It's important to have a modern logo and not a clip-art graphic that your t-shirt guy created for you. Second is your company website. Let's go into detail here. To determine if you need to consider website upgrade or re-design we'll go and look at some of the website details. How long has the website been active for? What kind of results did it produce over that period of time? What is the monthly conversion ratio it gets? How many people use the website based contact form, join a newsletter, sign up for product updates, or even buy a product online? If you failed to answer any of the above questions then it's time to consider getting website analytics to track the performance, but we will cover that next. If your conversion rates are lower than 3% then it's definitely a good idea to spice things up a notch and perhaps consider a new website design or modifying your product positioning. How will you know your website is not all it can be? Start searching for your own products online and compare your website to your competitors. Now it's a good time to write what you like from their website and how you think you can improve your overall design.
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